Nike renews surfing sponsorship 08/04/2010 |
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Nike has extended its partnership with the US Open of Surfing, which takes place this year between July 31 and August 8 in California.
Nike brands Hurley, Converse and Nike 6.0 were involved in last year’s event and the company has now signed a “multi-year” sponsorship deal with IMG Action Sports, which owns the US Open – the world’s largest professional surfing competition.
“Last year’s relationship with Hurley, Nike 6.0 and Converse provided a glimpse of the US Open of Surfing’s true potential,” said James Leitz, IMG Action Sports senior vice-president. “The Nike action sports family raised the bar in all areas and continues an aggressive push towards excellence in 2010.”
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