Carlsberg extends Wembley sponsorship 09/04/2010 |
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Carlsberg has signed a new four-year sponsorship deal with Wembley Stadium.
The brand was one of the founding partners of the venue and will remain the official beer of the stadium.
The agreement grants Carlsberg exclusive pouring rights, along with access to tickets to all the major sporting and music events that are held at Wembley.
The new deal, which takes effect immediately and runs until 2014, continues what is now a 14-year relationship between Carlsberg and the Football Association.
Gareth Roberts, Carlsberg’s director of sponsorship and media relations, said: "For Carlsberg drinkers everywhere, this is great news. This confirms our continued commitment to our customers and drinkers in giving them unique access to the best football and music events around at one of the best stadiums in the world.”
Peter Daire, head of sponsorship at the FA, added: "Carlsberg has a rich heritage in football and music so we’re thrilled they’re extending their support for the National Stadium to 2014. Wembley is the most iconic sport and entertainment venue in the UK and having committed commercial partners on board is integral to its success."
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