WRU hires sales and marketing manager 14/04/2010 |
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The Welsh Rugby Union (WRU) has appointed Craig Maxwell as group sales and marketing manager.
He joins from the American Under Armour sports and leisurewear group, where he ran the UK and Ireland sports marketing operation.
Maxwell previously spent four years at the WRU in the sales and marketing team.
WRU group chief executive Roger Lewis said: "The brand of Welsh rugby is huge not just in Wales but around the world and we now have in place a team capable of exploiting our potential to the full.
"With Craig joining us, I am confident we can go from strength to strength in a marketplace which has undoubted economic challenges but a huge store of opportunity as well.
"We have the rugby structure in place and now is the time to expand our commercial exploitation of our rugby for benefit of the game as a whole.
"Craig has developed key contacts in the commercial world and he knows Welsh rugby is something which successful companies want to be part of."
Maxwell added: "My long-term ambition has always been to manage the sales and marketing brief for the Welsh Rugby Union so I am absolutely delighted to have this opportunity to help grow the national sport of Wales.
"The brand of Welsh rugby is recognised the world over and we must exploit that to the full in order to help sustain and build the national sport of Wales.
"My immediate aims will be to drive up revenue, increase the financial value of the organisation, develop our retail operation significantly and engage fully with the rugby community here in Wales.”
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