Seara signs up as World Cup sponsor 15/04/2010 |
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Global food supplier Seara has signed up as a sponsor of the 2010 and 2014 Fifa World Cups.
The agreement was signed by Fifa president Sepp Blatter and Marcos Antonio Molina dos Santos, chief executive of Marfrig Group, Seara’s parent company.
Dos Santos said: “Football is a great passion worldwide and the sport helps improve quality of life and brings people together. This is perfectly aligned with our communication strategy for the Seara brand, which offers healthy, delicious and high-quality food to consumers worldwide.”
Seara is also the official sponsor of Brazil’s national team and one of its biggest football clubs, Santos.
Blatter added: “We are proud to welcome the Marfrig Group and in particular Seara to join us in delivering the Fifa World Cup in 2010 and 2014. Sponsorship support is especially pleasing when it comes from such a well-known brand that clearly demonstrates a commitment to football at both domestic and international levels.”
Seara’s agreement with Fifa sees the brand become the last sponsor of the 2010 World Cup in South Africa.
Telecommunications company Oi recently signed up as the first Brazilian sponsor of the 2014 tournament.
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