OCA chief: Asian Games can act as global platform for sponsors 20/04/2010 |
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Husain Al-Musallam, the director general and technical director of the Olympic Council of Asia (OCA), believes the Asian Games can help build the profile of local brands around the world.
He pointed out that South Korean technology giant Samsung began to build its global reputation after sponsoring the Asian Games, before moving on to bigger events such as the Olympics and football World Cup.
Al-Musallam said he was confident that Chinese companies backing this year’s Asian Games in Guangzhou would enjoy enough exposure to enable them to make a similar step up.
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