Bundesliga tops shirt sponsorship revenue league 22/04/2010 |
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Germany's Bundesliga has increased its lead over the English Premier League when it comes to shirt sponsorship revenue.
A report by sports consulting group StageUp, released exclusively to Reuters outside Italy, showed that Bundesliga clubs have generated an average of 6.3m Euros each from shirt sponsorship this season, up 5 per cent on the previous season, against a Premier League drop of 10 per cent to 4.8m Euros.
"The Bundesliga remains at the top – mainly thanks to the lucrative contracts signed by Bayern Munich, Schalke 04 and Borussia Dortmund," the report said.
The Premier League has suffered from the crisis in the financial sector – the main sponsor of English clubs.
But its figures are likely to be boosted next season by several new bumper deals signed by clubs such as Manchester United and Liverpool.
Italy's Serie A remained third, Spain's La Liga came in fourth, but with the biggest revenue increase in percentage terms, followed by France's Ligue 1.
The report also revealed that total shirt sponsorship revenue across the five biggest European leagues has dropped by 2.6 per cent to 365m Euros this season.
However, the revenue drop was less than the double-digit fall reported in overall corporate communication spending.
"Despite the global financial crisis, shirt sponsorships in Europe's five top soccer divisions retain a great appeal for investors," StageUp added.
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