IPL boosts YouTube user numbers 22/04/2010 |
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YouTube’s coverage of Indian Premier League cricket has helped boost its audience figures to a record high.
The Google-owned site attracted 17.2 million users in March – up 6 per cent from 16.1 million in February. The figures account for 43 per cent of the video-on-demand market, according to UKOM.
The increase is largely thanks to the popularity of the IPL, which YouTube has been showing since March 12.
Figures for each programme reached 15,000, which is higher than pay TV broadcaster Setanta achieved last year. However, it is still well short of the 250,000 viewers watching ITV4’s coverage of the tournament this year.
Bruce Daisley, head of YouTube UK, said: "Our record audience figures show that premium content is helping YouTube go from strength to strength.
"Existing users are watching more than ever and new users are being won over by our unique features that make YouTube so much more engaging."
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