Premier League wins Queen’s business award 22/04/2010 |
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The Premier League has won the Queen's Award for Enterprise in the ‘International Trade’ category.
The league was recognised by Her Majesty The Queen for its outstanding contribution to international trade, and the value it brings to English football and the UK broadcasting industry.
This is the first time the Premier League has won the award, which is one of about 100 given out every year to mark the Queen’s official birthday.
The International Trade Award recognises substantial growth in overseas earnings and commercial success over three consecutive 12-month periods from 2007 to 2009.
Following a recommendation from the prime minister, the Premier League was chosen primarily for the sale of television rights to foreign broadcasters and doubling overseas income from £108m per annum in 2007 to £250m per annum in 2009.
Premier League chief executive Richard Scudamore said: "The Queen's Award for Enterprise is valued recognition for the investment that creative industries like ours put into developing original content and the successful part that football plays in the UK economy.
"Back when the Premier League started in 1992, there was one international broadcast contract. Today we have 84 agreements servicing 211 territories all across the world. Our international rights distribution gives fantastic global profile to a number of major UK cities and the sponsors and partners who support the league and its 20 clubs.
"Creative industries are playing an increasingly important role for the economy. Britain was once known the world over for textiles and coal production – it is now our music, film and sports industries that drive our international reputation.
“Football is a fantastic low-cost export, as for 33 weeks of the year our clubs access half a billion homes around the world. What those fans see when they tune in is well organised, exciting football where there is huge passion in the stands.
“That image travels. You might be might living in Singapore, Lagos, Abu Dhabi or Baltimore but you have an affinity with clubs like Liverpool, Arsenal, Manchester City or Chelsea."
Meanwhile, the Premier League’s director of media operations and international broadcasting Phil Lines is leaving to join CAA Sports. He will work with former Manchester United and Chelsea chief executive Peter Kenyon, who joined the American agency to head up its international operations at the end of last year.
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