Twenty20 boosts cricket’s appeal with women – survey 30/04/2010 |
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Recent innovations in cricket such as the Twenty20 format have made the sport more appealing to a wider audience, including women, it has been claimed.
A SPORT+MARKT survey called Sponsoring 21+, which looked at the four key cricket markets of India, the United Kingdom, South Africa and Australia, found that the sport is beginning to draw a much younger and wider demographic base on TV.
“Cricket is finally attracting the attention of non-traditional cricket audiences – the more hard to reach demographic groups of women and youth,” said Ravi Chavan of SPORT+MARKT.
The study found that there has been a significant increase in women following cricket on TV in the United Kingdom (up 12 per cent) and South Africa (up 6 per cent) between 2008 and 2009.
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