P&G; in London 2012 talks – report 06/05/2010 |
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Procter and Gamble (P&G;) is reportedly in talks to become an international sponsor of the London 2012 Olympic Games.
The International Olympic Committee (IOC) is looking to increase the number of global sponsors from nine to 12 to bring in fresh funds.
It has been talking to several brands about sponsorship and is expected to announce new partners in the coming weeks.
Sources claim P&G; has spoken to advertising agencies about creating a major campaign promoting its sponsorship, according to trade magazine Marketing. The deal would apparently be similar in scope to GE's sponsorship of London 2012 and would not be brand-specific.
P&G; has already signed up to sponsor the US team at London 2012. If it extends its association with the Games, it will join existing international sponsors of the event, which include Coca-Cola and McDonald's.
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