Standard Chartered reveals Liverpool Asia plans 06/05/2010 |
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Liverpool will tour Asia within the next two years as part of the club’s £80m shirt sponsorship deal with Standard Chartered.
The four-year deal, which starts next season, is the largest commercial agreement in the bank’s 150-year history – and head of corporate communications Tim Baxter revealed that Liverpool’s popularity in the Far East was one of the main attractions for the company.
“Liverpool is one of the top names, and in our markets in Asia certainly one of the top clubs,” he told the Liverpool Daily Post. “When we started talking to Liverpool, we felt very comfortable. It’s a club with a strong history.
“We want to invest in the brand more and put money behind the name. It is going to get us hundreds of thousands of TV hours and on the front of millions of shirts over the four years. We’re confident we will get a return.
“There are lots of talks going on. The team will come out to Asia next year or the year after for a pre-season tour and we will look at other ways of using our sponsorship.”
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