spacer
24 December 2010  
spacer
Sports Business Portal - Home
HOME|NEWS|REPORTS|DIRECTORY|SPORTS JOBS|TENDERS|CONFERENCES|SPECIAL CHRISTMAS OFFERS spacer
SPORTS BUSINESS | SPONSORSHIP | TV RIGHTS | VENUES | SPORTS TECHNOLOGY | ECONOMICS | SPORTS MARKETING | BIDDING | SPORTS EVENTS | NEWSLETTER >> spacer

Username
Password 
Register now
Lost Password?

spacer

News Menu

»All News
  »American Football
  »Athletics
  »Baseball
  »Basketball
  »Cricket Business
  »Football Business
  »Golf Business
  »Horse Racing
  »Rugby Business
  »Tennis Business
  »See All Sports
»Agencies - Companies
»Bidding
»Media Rights
  »TV Rights
  »Mobile Rights
  »Internet Rights
»Sports Legacy
»Sports Economics
»Governing Bodies
»Sports Hospitality
»Anti-Doping
»Sports Recruitment
»Sports Security
»Sports Sponsorship
»Sports Betting
»Sports Business
»Sports Events
»Sports Law
»Sports Marketing
»Sports Venues
»Sports Technology
»Ticketing
»News by Location
spacer
spacer
spacer

News by Events

»Olympics
»Summer Olympic Games
  »London 2012
  »Rio 2016
  »2020 Olympics
»Winter Olympic Games
  »Vancouver 2010
  »Sochi 2014
  »2018 Winter Olympics
»FIFA World Cup
  »South Africa 2010
  »Brazil 2014
  »2018 FIFA World Cup
»EURO
  »EURO 2012
  »EURO 2016
»Rugby World Cup
  »New Zealand 2011
  »2015 Rugby World Cup
  »2019 Rugby World Cup
»Commonwealth Games
  »Delhi 2010
  »Glasgow 2014
»Asian Games
  »Guangzhou 2010
  »Incheon 2014
»Cricket World Cup
  »2011 Cricket World Cup
»Pan American Games
»Africa Cup of Nations
»America's Cup
»FIBA World C'ship
»All Sports Events
spacer
spacer
Bookmakers slam decimal odds trial 
 06/05/2010
 
 
Related News Sections
»Sports Betting
»Sports Business
»Europe
»UK

Other website sections
»Sports Market Reports
»Sports Jobs
»Tenders
»Directory
»Conferences
Some of Britain's leading bookmakers are calling on Racing For Change to scrap its decimalised odds initiative after a recent trial.

The trial was one of 10 ideas suggested as part of Racing For Change's plan to modernise horse racing but one of the bookies involved said punters hated it.

Independent bookmaker Geoff Banks told BBC Sport: "A lot of people were quite confused. People were standing in front of me and didn't understand it.

"A lot of my regular customers were coming up and asking what my [decimal] odds represented.

"I have done the trial now and it was quite an expensive exercise for me as a businessman.

"I felt it was important to give it a go but there was no evidence it would make more people go racing. I remain far from convinced of the value of decimal odds.

"The trial should stop now. It was only supported by a few bookmakers and a couple of them pulled out during the day because they had so little business."

However, another initiative – Free Racing Week – which ended on Saturday, has been hailed as a big success.

Nine racecourses joined the promotion and 40,000 extra racegoers attended.

Racing For Change spokesman Nick Attenborough said market research had been conducted and added: "Early results for the first seven meetings show that 31 per cent of respondents were visiting a racecourse for the first time. A further 32 per cent were infrequent visitors or lapsed racegoers."

He said 55 per cent of those questioned stated they were very likely to come racing again and less than 1 per cent said they would never come again.
Back
 
 

Advertisement

spacer

Popular Sections

»Sports Events
»Sports Business
»Sports Sponsorship
»Sports Marketing
»Sports Economics
»Media Rights
  »TV Rights
  »Mobile Rights
  »Internet Rights
»Sports Venues
»Bidding
»Sports Technology
»Sports Hospitality
»Sports Legacy
»Sports Security
»Sports Agencies
»Sports Law
»Sports Recruitment
»Ticketing
»Governing Bodies
»Football Business
»Rugby Business
»Cricket Business
»Motorsport Business
  »F1 Business
  »Motorcycling
  »Nascar industry
»Golf Business
»Tennis Business
»Sports Betting Industry
»Horse Racing Industry
»All News
Media Partners

 Home   |  Site Map  |  Sports Industry Providers & Suppliers   |  Sports Jobs  |  Links  |  Sports Industry Newsletter  |  Sports Industry Conferences 
 Sports Industry Tenders  |  Sports Industry News  |  Advertise With Us  |  About Us  |  Contact    
spacer © 2010 Sports City. All rights reserved. spacer