Sauber agrees two-race Burger King deal 10/05/2010 |
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Formula 1 team Sauber has signed a two-race sponsorship deal with fast food chain Burger King.
The company’s logo appeared on the team’s cars at the weekend’s Spanish Grand Prix in Barcelona. Burger King will also back Sauber at the European Grand Prix in Valencia in June.
Burger King Iberia general manager Elias Diaz Sese said: "To become the official partner of such an established F1 team allows us to share values such as passion for constant evolution, maximum quality in products and services and permanent innovation.
"The presence of Pedro de la Rosa as a team driver is important, not only due to the fact he's Spanish, but also because he transmits certain values as a sportsman. His personality perfectly fits with the Burger King brand philosophy: enthusiasm for his job, kindness, optimism, professionalism, and a whole-life dedication to his passion."
Virgin Racing has also agreed a new sponsorship deal – with Full Tilt Poker.net. The online brand will be a major partner, with significant branding on Virgin's cars, drivers and team apparel. The partnership concludes discussions between the two parties dating back to the team's inception last year.
Elsewhere, Toro Rosso has reached a long-term sponsorship agreement with Liechtenstein-based finance company Money Service Group, which will see the brand's dragon logo appear on the cockpit sides, as well as on the team vehicles, driver race suits and team clothing.
Mercedes, meanwhile, has extended its partnership with STL Communications Limited, which has backed the team since its establishment as BAR in 1998.
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