British public expected to splash cash during World Cup 13/05/2010 |
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Almost two-thirds of the British public will increase spending on food, drink, betting and newspapers during this summer’s World Cup, according to a new survey.
Some 63 per cent of those asked by Mintel said they expected to increase their leisure spending during the month-long tournament.
The research found that 23 per cent of fans will place a bet on the games and 31 per cent will be buying alcohol.
"Despite edging back into growth at the end of 2009, the UK economy remains in need of the boost to spending that can be delivered by the World Cup, ideally underpinned by a successful tournament for the England team," said Richard Cope of Mintel.
"Sport can be a significant driver of the feel-good factor that encourages happy consumers to spend – and the opportunity of the World Cup this summer could prove just the ticket for both retailers and the wider economy."
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