Generate picks up equestrian brief 14/05/2010 |
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Generate Sponsorship has been appointed by the Fédération Equestre Internationale (FEI), the international governing body for equestrian, to promote the Meydan FEI Nations Cup 2010.
The Meydan FEI Nations Cup is an international show jumping competition featuring the 10 best national teams in the world competing at the best venues throughout Europe.
Following a competitive pitch, Generate will be responsible for developing and implementing an international PR campaign to raise awareness of the Nations Cup and equestrian sport across global markets.
Richard Johnson, FEI director of corporate communications, said: “Generate demonstrated a good understanding of our objectives and proposed exciting creative ideas to build our profile globally. We’re looking forward to working with them to promote the FEI Meydan Nations Cup and to showcase the sport of show jumping to new audiences around the world.”
Rupert Pratt, managing director at Generate Sponsorship, added: “We’re delighted to be working with the FEI. The Meydan FEI Nations Cup is a great property and we’re looking forward to using our international PR experience to promote equestrian sport as well as Meydan’s new iconic equestrian city in Dubai.”
The FEI Meydan Nations Cup 2010 starts in La Baule, France today (May 14).
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