Toyota: F1 “too elitist” 21/05/2010 |
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Toyota has branded Formula 1 “too elitist” and vowed to focus on other forms of motorsport that are more accessible to the public.
Former F1 team principal Tadashi Yamashina, who is still a managing director at Toyota, believes car manufacturers are more likely to connect with potential customers in other categories of motorsport.
"There is a big gap between Formula 1 and Toyota's actual car users," he told Automotive News. "F1 remains the pinnacle of auto racing, but its image grew too elitist.
"At races such as Nurburgring [24 Hours], fans can get right into the pitlane, mingle with the teams and touch the cars. They can soak up the atmosphere and feel part of the event.
“By contrast, average fans have no hope of strolling the paddock at an F1 race. For the fortunate few who can afford to do that, it's fine. I think the best kind of races are those in which people can get in close to the race."
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