Carlsberg extends Euros deal 24/05/2010 |
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Carlsberg has renewed its long-standing sponsorship deal with Uefa to include the 2012 European Championship.
The brewer becomes the fifth global partner of Euro 2012 following the announcement of deals with Adidas, Castrol, Coca-Cola and Hyundai-Kia. Carlsberg’s association with the tournament dates back to 1988.
"With Euro 2012 we cement our many years of loyalty to, and enthusiasm for, premium European football," said Jørgen Buhl Rasmussen, chief executive of Carlsberg Group.
"Euro 2012 is not only a milestone for Carlsberg, being an official sponsor for almost a quarter of a century, but excitingly it is also the first ever Uefa Euro to be hosted in eastern Europe.
"The interest and tradition for football in the host countries, with a total of over 80 million inhabitants, is enormous and therefore we are thrilled to be part of this exciting tournament. We are creating history together with Uefa and all our employees in Poland and Ukraine."
Chief executive of Uefa Events David Taylor added: "The Uefa European Championship has benefited from the partnership with Carlsberg for more than two decades, and we are proud to extend this relationship with such a recognised and dedicated brand.
“The imagery behind the Uefa Euro 2012 logo represents a plant that grows and grows – the same goes for the relationship between Carlsberg and the Uefa European Championship."
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