BMW renews PGA Championship backing 24/05/2010 |
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BMW has announced a four-year extension to its sponsorship of the BMW PGA Championship, the European Tour’s flagship event.
The German car giant has backed the tournament, which takes place at Wentworth and was won by Englishman Simon Khan on Sunday (May 24), since 2005 and the new deal runs until 2014.
The company is also the title sponsor of two other events this season: the BMW Italian Open and the BMW International Open in Germany. In addition, BMW is the official car partner of the European Tour, the 2010 Ryder Cup and 11 European Tour events.
The European Tour’s chief executive George O’Grady said: “BMW are our strongest and most committed commercial partner with the events they support here in Europe and around the world.
“The foundations were laid in 1989 with the first BMW International Open and strengthened in 2005 with the first BMW PGA Championship, and we are delighted to announce the extension of our partnership to 2014.
“BMW is a byword for how things should be done. They look after their customers and clients and, in our case, they look after golf and what golf stands for. We are fortunate to have BMW as a partner.”
Ralf Hussmann, BMW sports marketing and brand co-operation general manager, added: “We are in the game for the long term and are delighted to agree another four-year extension to our partnership. We firmly believe that with the help of our partners at the European Tour and Wentworth Club, the BMW PGA Championship will continue to grow in stature and consolidate its reputation as one of the finest events in world golf.
“BMW has been involved in golf for more than 20 years and we continue to see it as an emotional platform through which to market our products and communicate with our key customers, both in Europe and further afield.”
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