Rubicon signs cricket sponsorship 24/05/2010 |
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AG Barr-owned juice brand Rubicon has signed up as an official partner of the Friends Provident t20 county competition.
Rubicon's deal with the England and Wales Cricket Board (ECB) will run for an initial two-year period and will include branding on pitch mats, boundary ropes, presentation boarding and tickets.
The brand sponsored Sky's recent coverage of the ICC World Twenty20 tournament, which was won by England.
Adrian Troy, head of marketing at AG Barr, said: "The partnership with the Friends Provident t20, combined with the brand's sponsorship of Sky's coverage of the ICC World Twenty20, will consolidate Rubicon's association with cricket and bring its renowned colour, vibrancy and flamboyancy to the game.
"Building on the great achievements of the England team in the West Indies, we anticipate even more interest and involvement in the sport across the summer months.”
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