Steel giant to sponsor London 2012 26/05/2010 |
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ArcelorMittal has signed up as a tier two sponsor and the official steel supporter of the London 2012 Olympics.
The deal follows confirmation that ArcelorMittal will fund the construction of a 115-metre tall visitor attraction in the Olympic Park called ‘The Orbit’.
London 2012 chairman Lord Coe said: “The Olympic Games and Paralympic Games are already transforming East London and the addition of the Tower at Games-time will provide an added dimension to the park.
“We are thrilled to have ArcelorMittal on board as a sponsor and I have great pleasure in welcoming them to the London 2012 family.”
Lakshmi Mittal, chairman and chief executive of ArcelorMittal, added: “With the Games being the world’s biggest sporting event, we felt that London 2012 was the perfect sponsorship opportunity.
“We’re excited about being associated with this great global sporting event and being able to showcase the versatility of steel at it with the ArcelorMittal Orbit. I’m also personally pleased to be able to give a little something back with this initiative to London, which has been my home for many years.”
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