ITV to pay Nike compensation over ad blunder 26/05/2010 |
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ITV has agreed to pay significant compensation to Nike after a technical problem cut short the premiere of its high-profile three-minute World Cup ad during the Champions League final last weekend.
Viewers in the south of England and Wales missed the final six seconds of the ad, which showed Cristiano Ronaldo running up to take a free kick and included an endframe with Nike's logo and website address.
ITV "apologised unreservedly" to Nike and blamed a “transmission problem”.
A Nike spokesman said: "We have discussed this with ITV and although we're disappointed it happened, it seems it was technical error, not human error. We've agreed a form of compensation with them that we're happy with."
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