Super Bowl to help sell New York stadium naming rights 28/05/2010 |
|
| |
| |
Hosting the Super Bowl in 2014 will increase the value of naming rights to the New York Giants’ and Jets’ shared stadium, according to a leading economist.
Andrew Zimbalist, a sports economist at Smith College in Massachusetts, said more than 100 million people watch the NFL’s championship game and added that the New York-area Super Bowl will get extra attention as the first held outdoors in cold weather.
“Whether we’re talking about, over the course of a 20-year deal, a $5m or $15m impact, I can’t tell you,” he is quoted as saying on Bloomberg. “But having the Super Bowl there creates a lot of attention.”
Jets owner Woody Johnson said in an interview with Bloomberg Television that he also believed that landing the game should help the teams in their search for naming-rights partners.
“We’re in a tough economic cycle right now, but I think bringing the Super Bowl here will help,” said Johnson. “This is a great opportunity for someone who wants a billion eyes on them on one day and all this publicity between now and then.”
|
| Back |
| |
| |
|
|
 |
Advertisement
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
