ICC boss: “Big opportunity” for cricket in US 02/06/2010 |
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International Cricket Council chief executive Haroon Lorgat believes there is a “big opportunity” for cricket to take off in the United States.
Lorgat pointed out the massive potential fan base in the country, particularly with so many immigrants from the subcontinent and West Indies living in the US, but acknowledged that it was not possible to get Americans “excited” through the game’s longer formats and that Twenty20 was the most likely form of the game to succeed.
"Sometime back there was recognition that the United States was a significant market and a big opportunity to spread the game," Lorgat said on Cricinfo's audio show Time Out. "There are a lot of people who have got cricket heritage living out in the US. It is a big market so it is important that we play cricket in the US. I think the size of the market is surely an advantage. The expats who follow the game so richly – it's an advantage."
But Lorgat thinks that only Twenty20 would catch on with the wider public.
"For the people in the US who are accustomed to fast and short time spans, introducing Test or one-day cricket would simply be not possible to get them excited," he added. "Twenty20 is a format that, without doubt in my mind, you would get people in the United States excited with."
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