Mars unhappy over Nestle World Cup ad 03/06/2010 |
|
| |
| |
Mars and the Football Association (FA) are reportedly considering legal action against Nestlé, which they believe has breached sponsorship rules in its latest ad for Kit Kat.
Mars, which last October announced a five-year partnership with the FA, is an official supplier to the England team.
Marketing website Brand Republic claims the confectionery company is now in discussions with the FA about the possibility of beginning court action against Nestlé over its football-based ad campaign, 'Fingers crossed'. Mars is said to believe that Nestlé is guilty of "passing off" an association with the England team, despite not being an official sponsor.
A source close to Mars said: "I wouldn't be at all surprised if this ended up with legal action."
Four years ago Mars undertook its own ambush marketing to coincide with the World Cup in Germany. It was not an official partner of the England team at the time.
Mars declined to comment and the FA was unavailable.
A Nestlé spokesman said: "We considered the matter carefully and do not believe we have infringed any third-party rights."
|
| Back |
| |
| |
|
|
 |
Advertisement
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
