Football League agrees Coral tie-up 03/06/2010 |
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Coral has signed up as the official betting and gaming partner of the Football League.
The three-year deal also sees the bookmaker become the official online betting and gaming partner of the Football League's digital arm FL interactive, which previously had a relationship with Bet365.
The agreement between the Football League and Coral begins on July 1 and Gala Coral Group’s marketing director Chris Edgington said: "Becoming the official betting and gaming partner of the Football League provides a great opportunity for us to demonstrate our commitment to the game and help bring that passion alive for fans across the UK through our 1,600 shops."
Npower is replacing Coca-Cola as the title sponsor of the Football League from the start of next season – and last week the league kicked off a search to find its first official timing and technology partner.
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