Aon drawn by United fan power 04/06/2010 |
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Aon chief executive Greg Case has revealed how the passion of the Manchester United supporters helped persuade his firm to complete a deal with the Premier League giants.
Chicago-based company Aon, who have signed a four-year shirt sponsorship contract with United, are now hoping for a prosperous and successful relationship with the Old Trafford Club.
"We want them to know we are here to support a great club, their club," Case told supporters.
"We want to do it in a way that is compelling and exciting and build a long-term partnership between two great institutions.
"Our focal point is around the club. This is the number one sport, number one brand. Some people might not realise how powerful Manchester United are around the world.
"The passion the fans have for the game, the excitement they have for the game, that is what drew us to this partnership. That is what we are so excited about.
"This is an incredible stadium. The hairs stood up on the back of my neck when I walked in. You can feel the tradition, you can feel the history.
"We are very proud to be part of this tradition and will do all that we can to be supportive of the club."
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