Asics team up with IMG 08/06/2010 |
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Asics have appointed IMG Consulting International to work across their rugby and cricket portfolio.
The pair have already worked together to bring about a marketing strategy which will promote two new initiatives in ‘Asics Smarter Rugby’ and ‘Asics Smarter Cricket’.
Four-times British & Irish Lions coach Sir Ian McGeechan will promote Asics Smarter Rubgy, while 2005 Ashes-winning captain Michael Vaughan will take on the role of spearheading Asics Smarter Cricket.
"At Asics we know that consumers of our products are repeat purchasers because of the quality of the products due to the research and design invested into each range," said Eóin Treacy, marketing manager UK & Ireland, Asics.
"We are delighted to be working with IMG Consulting to help us increase awareness of the quality of our products.
“The IMG Consulting team has helped us create a platform to educate our consumers with the information they really want whilst unrolling a national PR campaign to drive awareness."
Iain Sheldon, head of client strategy, IMG Consulting, added: "Asics is such a great brand and it became very clear to us that we needed to bring out the underlying philosophy and technical excellence of the brand in their cricket & rugby offering. We are delighted with the impact of the work to date and look forward to our continuing working with Asics to really bring the campaigns to life for consumers."
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