UEFA turn to Warner Bros 09/06/2010 |
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UEFA have turned to Warner Bros Consumer Products (WBCP) to helps elect licencees and official retailers for its competitions.
The deal, which will also see WBCP produce mascots and artwork, will make the company the Worldwide Licensing representative for Euro 2012 as well as the European Under-21 Championship in 2013.
“It is our intention to bring football fans wherever they are a collection of official licensed products that is broad, creative, compelling and innovative in many aspects,” said Pilar Zulueta, executive vice president and general manager WBCP EMEA.
“We will look at selecting licensees and official retailers who are able to help deliver this”.
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