Yahoo sign Beckham 09/06/2010 |
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Yahoo! has appointed David Beckham as its first global sports ambassador to help promote their international marketing campaign during the FIFA World Cup.
Beckham, who missed out on a place in the England squad because of injury, is part of the firm’s US$100 million push in a bid to take on rivals Google.
According to the agreement, Yahoo! will provide exclusive content from the former Manchester United and Real Madrid midfielder where he will be ale to connect with users worldwide.
“Yahoo! has a true relationship with fans and is an online leader in sports content across the globe,” said Beckham.
“Yahoo! will allow me to interact one on one with as many football fans as possible talking about the game I love.”
Beckham will lead the second phase of ‘It’s you’, which was created by Goodby Silverstein & Partners and includes print, outdoor and social media activity.
Yahoo! chief marketing officer Elisa Steele added: “Yahoo! is all about providing users with content that engages and excites them around their passions, and who other than a global personality like David Beckham to deliver just that for football fans.
“David's experience in three consecutive World Cup championships combined with his club experience in both Europe and the US gives him a unique perspective on football and the World Cup and we are happy to broadcast his message to our nearly 600 million users.”
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