World Cup boosts JD Sport sales 10/06/2010 |
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JD Sports has confirmed its sales have risen thanks to the extraordinary hype surrounding the 2010 World Cup in South Africa.
According to the latest figures, in the 18 weeks from January 31 to June 5, like-for-like sales rose by 4.1%.
That figure was up from the 2% increase which was highlighted after the first 10 weeks of the period.
A statement from the retailer claimed that profit margins had been "encouraging".
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