Carling planning live television adverts 11/06/2010 |
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Beattie McGuiness Bungay is to run ‘live’ World Cup adverts on behalf of Carling with the first taking place during the interval of England’s World Cup opener against the USA on Saturday.
The advert is based on the recently released Carling advert in which a group of friends go trekking in the desert.
This particular scene will show one of the men crossing the desert to fetch a round of drinks in for him and his fellow football fans.
On his return, he is greeted with the actual live scoreline by his friends, who have been sat watching the game on ITV.
BMB worked with ClearCast to pre-approve the potential score variants which could be used in the ads and agreed a play-out procedure with ITV to make sure the correct scoreline is given.
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