Samsung aims to sparkle with Diamond League 14/06/2010 |
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Samsung has agreed a deal worth a reported $2 million a year to become sponsors of the IAAF Diamond League.
The deal will begin on July 8 which coincides with the first meeting in Lausanne.
The new investment is a major coup for the IAAF who had already revealed their intention on making cuts of up to $20 million by 2012.
The arrangement will allow the South Korean company have full exposure on advertising boards, hurdles, print material and the league’s website.
“I am delighted with this deal, particularly because it is with a world famous corporation that is already our partner for the IAAF World Championships series of events and the Olympic Games,” said IAAF president Lamine Diack.
“Samsung understands athletics and we now have a powerful partner across all our most important properties.”
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