Peak signs on with WTA 14/06/2010 |
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Sports manufacturer Peak has signed a five-year deal with the WTA to become the official shoe and apparel sponsor in the Asia-Pacific region.
The Chinese company becomes the first in the country to sign up with the WTA and is now hoping to expand its reputation abroad.
“Right now we're learning from Nike,” said Peak CEO Jim Xu.
“We hope one day we can catch up and surpass Nike, of course that is our goal. But we're different because we know China better than Nike, we have products that are better suited to the Chinese market ... We can give consumers another choice.”
WTA Tour president, David Shoemaker, added: “The growth of women’s tennis in China and Asia-Pacific is of the highest priority for the Tour, and we are thrilled that a great brand like PEAK will be our partner in growing the WTA brand.
“The Tour has had a strong belief that the full potential of women’s tennis in China can only be reached by working together with committed and visionary partners.”
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