Ralph Lauren extend Wimbledon deal 15/06/2010 |
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Ralph Lauren has extended its global partnership with The All England Club until 2014 after winning the right to continue providing the official uniforms for on court staff at Wimbledon.
Ralph Lauren first began making uniforms for chair umpires, line umpires and ball persons in 2006 and will once again provide designs for this year’s tournament.
Ian Ritchie, chief executive of the All England Club, Wimbledon, said: “Wimbledon and Ralph Lauren share the same non-compromising standards and determination to maintain and enhance the values for which our two brands are famous throughout the world.
“The Ralph Lauren brand brings to Wimbledon the look of timeless elegance, drawing on our rich history and traditions.”
Polo Ralph Lauren’s senior vice-president of advertising, marketing and corporate communications, David Lauren, added: “Wimbledon is the world's premier sporting event and we are honoured to continue our relationship and support the greatest tennis legends of our time.”
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