ESPN target mobile and online content 16/06/2010 |
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ESPN has revealed their audience has continued to increase thanks to their mobile phone content and online coverage.
According to the company’s figures, nearly 10% of ESPN’s audience has watched more World Cup content on a device other than television.
"Second and third screens" like personal computers, smart phones and newer devices like Apple Inc's iPad are giving sports fans more viewing options, George Bodenheimer, president of Walt Disney Co's ESPN, said at the Nielsen Consumer 360 conference in Las Vegas.
"People want to watch sports live and these devices ... are enabling access to sports like never before in our history.”
ESPN has also launched its own 3D channel which showed the opening game of the World Cup between South Africa and Mexico.
"I want our company to be there if and when -- and I think in this case it's going to be when -- 3D takes off," Bodenheimer said.
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