Ericsson launches World Cup campaign online 17/06/2010 |
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Ericsson has launched its first ever online campaign to cash in on the World Cup in South Africa.
The social media programme allows fans to support their country and is hoping to create a collective online celebration for each nation.
Clients can send cheers and celebrations via text message or through Twitter, while they can also load them onto the Ericsson Big Cheer website.
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