UK Cinemas to show World Cup in 3D 17/06/2010 |
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A large number of cinemas within the UK are set to screen the final six games of the 2010 FIFA World Cup in 3D.
Digital Cinema Media (DCM) has penned a deal with SuperVision Media to show three of the quarter-finals, both semi-finals and the final in 3D.
Around 40 screens will show the games with ticket prices expected to be in the region of £12-£15.
Daniel Webber, managing director of SuperVision Media, said the effect of watching the World Cup in 3D is as if "you are sitting in the stand as a fan, in the best seat on the halfway line and halfway up the stadium".
"Whereas old 3D used to be about a punch coming at you from the screen, the new 3D is all about depth, which is great for watching a football game - you experience the full depth of the pitch."
Jeremy Playle, sales director at DCM, which represents 78% of 3D cinemas across the country, added: "With the continual rollout of digital screens, cinemagoers will be able to experience innovative events such as the World Cup in 3D."
"This presents a great opportunity for advertisers to engage with consumers and position their brand around something new and exciting."
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