E.ON in FA Cup u-turn 18/06/2010 |
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E.ON has made a dramatic u-turn after deciding to extend its sponsorship of the FA Cup by another year.
The utilities company, which has sponsored the competition for the past four seasons, had announced its decision to withdraw its support last September.
The one-year deal is worth an estimated a £10m and will see the firm sponsor not just the FA Cup but also the FA Women’s Cup, The FA Youth Cup and maintain its role as an FA Schools Partner.
Alex Howells, sponsorship promotions executive at E.ON, said: "Following four very successful seasons as FA Cup sponsor, we can today announce that we've agreed a one-year extension to our sponsorship of The FA Cup.
"The deal allows us to continue our involvement in football at all levels of the game, as we also continue our position as Sponsor of The FA Women's Cup, The FA Youth Cup and The FA Schools Partner.
"It's also a deal that also works for both parties. Our sponsorship of The FA Cup has played a key part in establishing the E.ON business within the UK and we are looking forward to continuing our relationship with The FA from the very first kick next season."
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