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Budweiser has finally spoken out following the infamous ‘ambush marketing’ stunt performed by Dutch brewer Bavaria at the 2010 World Cup.

Two women, who were part of a 36-strong group, were arrested on bail after removing their clothes to reveal bright orange mini dresses during Holland’s game with Denmark last Monday.

They will return to Johannesburg Magistrates’ Court on June 22 but Budweiser insists it did not ask FIFA to take action against the women.

“We first learned about this issue through media stories and reporter inquiries,” read the statement from Budweiser.

“FIFA did apprise us of the situation as part of their regular sponsor communications after the incident was handled. We had nothing to do with FIFA's decision to remove these women from the stadium or the steps taken afterwards. Please understand that our position as a sponsor of the World Cup does not give us such decision-making authority.

“Although (Budweiser parent company) AB InBev is an official sponsor of the 2010 FIFA World Cup, FIFA remains the sole decision maker in regards to tournament issues both on and off the field.

“We want to be clear that we DID NOT provide FIFA or South African authorities any counsel on the issue involving Bavaria - we are not and have not been involved. We understand there is an active investigation underway by the local authorities, and out of respect for that process and the parties involved, we will not provide any further comment.”

The women face charges under the Merchandise Marks Act and the Special Measures Regulations, but Bavaria insists they will do all they can to help the couple.

“Unfortunately Bavaria has been drawn into the furore surrounding the arrest of the two ladies who were wearing an orange dress also worn by thousands of Dutch ladies and football supporters,” read a statement from the brewer.

“There is no way FIFA can hold these ladies responsible for their attendance at the match in their Dutch dress in Soccer City and Bavaria is currently doing everything in their power to assist the arrested Dutch ladies. Bavaria will ask FIFA to immediately stop intimidating Dutch dressed female supporters.”