Vizeum and IMG land 2012 gig 18/06/2010 |
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IMG and Vizeum have been successful in winning the strategic media planning account for BT’s sponsorship of the London 2012 Olympics.
According to Campaign Magazine, the duo saw off a whole host of rivals to secure the deal.
IMG will create sponsorship activation on the account, while Vizeum will work on BT’s media strategy.
BT is a first-tier domestic sponsor of the London 2012 Olympics and its official communications services partner in a deal worth around £80 million.
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