Ascot viewing figures down 21/06/2010 |
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New figures have revealed that Royal Ascot struggled to attract television viewers in the face of competition from the World Cup.
The audience for Saturday's (June 19) programme peaked at 1 million – half of the equivalent figure from last year.
That represented an audience share of 10 per cent – down from the 18 per cent in 2009. Saturday's race took place during half-time in the match between Ghana and Australia.
A BBC spokesperson said the corporation was "very pleased" with its racing output and pointed to the fact that Saturday's programme was on BBC2, having been on BBC1 last year. But the figures, which were substantially down on 2009 for all five days, will be a further blow to the sport after a 33 per cent drop in the peak audience for the Derby.
However, there was some better news for Ascot itself, with total attendance for this year’s royal meeting up 2 per cent at 284,196 and the Tote's on-course turnover up 7 per cent.
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