World Cup ad axed after complaints 21/06/2010 |
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An Australian World Cup ad for online betting firm Sportsbet.com.au has been pulled after complaints that it was racist.
The ad featured a group of Australian football fans, known as Socceroos, at a language class in South Africa. After the fans fail to pick up the language from their teacher, who is dressed in an African tribal outfit, they demand a refund.
According to a report on AdNews, the fans "make a series of crude noises to imitate their demand for their money back" while English subtitles run across the bottom of the screen.
Sportsbet.com.au defended the ad, saying it did not believe it was racist, but added that it decided to take it off the air over concerns about public opinion.
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