Economy praying for long England World Cup run 22/06/2010 |
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England’s progress at the World Cup could have “huge consequences” for the country’s economy, experts have said.
The national team plays its final group match against Slovenia on Wednesday (June 23) and must win to guarantee its place in the knockout stages after two disappointing draws so far.
According to the British Beer and Pub Association, each England game brings an additional £10m to £15m of revenue to the industry, depending on the timing of the match.
An extra 9 million pints were sold during each of England's first two World Cup group matches, meaning a significant loss of sales if England does not make it through to the latter stages of the tournament.
Supermarkets could also lose out on similar sales boosts. Asda said it sold an additional 1.3 million burgers during the first two days of the tournament. Meanwhile, Sainsbury's and Lillywhites have both already slashed the cost of England merchandise.
“In the short term, if England crashes out, it is likely a lot of this won't sell and there will be huge discounting,” said Ken Parker, co-founder of sponsorship agency Discovery. “The success or failure of the team could have huge consequences for the economy. It could make or break businesses.”
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