Charges dropped against ‘ambush marketing’ women 23/06/2010 |
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Criminal charges against two Dutch women accused of an ambush marketing stunt at a Holland World Cup match last week have been dropped.
Barbara Castelein and Mirthe Nieuwpoort were handed back their passports when the decision was announced at Johannesburg Magistrates Court.
Castelein and Nieuwpoort were among a group of 36 women who wore skimpy orange dresses in an apparent ambush marketing stunt by brewer Bavaria at a match between Holland and Denmark at the Soccer City stadium last week.
The pair were arrested, ordered to surrender their passports and forced to post bail or face immediate imprisonment in a move that saw Fifa – which is notoriously protective of its sponsors – criticised for being heavy handed.
But Mthunzi Mhaga, a spokesman for South Africa's National Prosecuting Authority, announced on Tuesday (June 22) that the matter had been resolved.
"Fifa was not interested in proceeding with the matter," he said. "There was a settlement that was reached between the parties and we decided to exercise discretion and not proceed with the matter.”
The terms of the settlement would remain confidential, he added.
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