Budweiser enjoys World Cup boost 24/06/2010 |
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Budweiser has topped a list of World Cup sponsors’ online performance, but rival beer brands experienced a fall in searches, according to new research.
Data from Experian Hitwise measured the number of UK internet searches for brands with sponsorship links to the World Cup.
It showed that Budweiser, which is an official World Cup sponsor and a sponsor of the US football team, enjoyed a 25 per cent uplift in UK searches in the week ending June 19, compared with the previous week.
Kia, which sponsors the Slovakian team, ranked number two, up 13.2 per cent from the previous week. The car brand was joined in the top five by Westfield, the shopping giant, (up 12.7 per cent), Vodafone, which sponsors Greece, (up 11 per cent) and Adidas (up 10 per cent).
But in the beer sector, Heineken fell 42.9 per cent on the previous week, while Carlsberg slumped 50 per cent.
Hitwise pointed out that those brands that performed strongly in the week were sponsors of some of the weaker teams in the World Cup.
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