FIS streamlines sponsorship portfolio 24/06/2010 |
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The International Ski Federation (FIS) has revamped its sponsorship offering in an attempt to give its partners more exposure.
Starting from the 2010/11 season, the FIS Cross-Country World Cup will have one presenting sponsor and four main sponsors.
Heating systems manufacturer Viessmann, the title sponsor of the FIS World Cup since the 2002/2003 season, has decided to extend its partnership as the top sponsor of the main racing series in cross-country skiing. It will continue to build on the previous six years of engagement as the new presenting sponsor.
As one of the four main sponsors, BMW will be beginning a new involvement in snow sports as it joins the group of high-level partners for the FIS Cross-Country World Cup. Polar will remain as the official timing sponsor of the tour.
“The new marketing strategy for the FIS Cross-Country World Cup will offer significant added value for our commercial partners and will be clearly visible for both the on-site fans and TV viewers,” said FIS president Gian Franco Kasper.
“We are delighted to see how well this new approach has been received by all the stakeholders, the market, our member National Ski Associations and their organising committees. Their response shows that this is the right direction forward for the FIS Cross-Country World Cup.”
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