West Brom signs shirt deal 28/06/2010 |
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HomeServe, the West Midlands-based home emergency company, has signed a deal to become the shirt sponsor of West Bromwich Albion Football Club.
The company’s new telephone number (0800 247 999) will feature on the team’s kit as part of the deal.
Jon Florsheim, chief executive of HomeServe Membership, said: “In choosing a sponsorship partner we felt it was important to acknowledge our West Midlands roots and so we were very pleased to be able to strike a deal with West Bromwich Albion and support the team over the next season.
“As well as supporting the team, we will of course do our best to support the fans too, ensuring they never miss a game as a result of a home emergency.”
West Brom chief executive Mark Jenkins added: “We are delighted to have HomeServe on board, particularly as this sponsorship brings together two highly prominent West Midlands brands.
“In the current economic climate, the club is pleased our shirts will feature a successful locally based company with an international profile at the start of a new initiative.
“We can now start branding our new home and away kits with the HomeServe logo and sales dates will be announced shortly.”
HomeServe is a national home emergency company which offers insurance cover for plumbing, drains, electrical wiring and gas central heating. It has over 3.1 million customers in the UK and a further 2.4 million in the USA, France and Spain.
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