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SPORT+MARKT has launched a new product it claims will help clubs and sponsors involved in British football to assess their business performance.

‘Football Scout’ will survey a representative sample of the UK population between the ages of 16 and 59 years on a weekly basis for 50 weeks per year – and offers a “continuous analysis of the key commercial performance parameters of football in Britain”.

Football Scout Gareth Moore, SPORT+MARKT’s UK director of sales, said: “British football is a business worth over £3.5bn and catering to a domestic audience alone of over 32 million people. It is lucrative but as any glance through the media will reveal, [also has] shark-infested waters. However, Football Scout can offer its participants a chance to navigate those a bit more safely!”