MP & Silva to handle Spanish basketball rights 30/06/2010 |
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MP & Silva has been appointed to handle the distribution of the global media rights for Liga ACB – Spain’s top professional basketball league.
Andrea Radrizzani, group chief executive of MP & Silva, said: “Spanish basketball and Liga ACB have always been held in high regard – particularly when we consider that Spain are the reigning FIBA world champions and that more Spanish teams are represented in the Euroleague than any other league – so we are pleased to forge this strategic alliance with ACB.
“With Liga ACB boasting the likes of current European champions, FC Barcelona, as well as Real Madrid, who have won the European crown more times than any other basketball club, we have always been thoroughly convinced that the Liga ACB has tremendous potential to grow. Thus we are looking forward to working with ACB to strengthen their global brand equity and broaden their reach to a wider international audience.”
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