Aviva unveiled as Premiership Rugby sponsor 08/07/2010 |
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Premiership Rugby has announced a £20m sponsorship deal with Aviva.
The insurance company will replace Guinness as the league’s title sponsor after signing a four-year contract.
The group will also inject resources into community schemes alongside Premiership Rugby.
Mark McCafferty, chief executive of Premiership Rugby, said: "A title sponsorship deal with Aviva, which is such a strong international consumer brand, is another significant milestone in the growth of Premiership Rugby and provides us with a long-term partnership commitment to our sport and to our work in the community.”
The new Aviva Premiership season begins on September 4, with ESPN having agreed a three-year contract for exclusive live rights to 43 matches per season.
Mark Hodges, chief executive of Aviva UK, added: "This is a fantastic sponsorship which is going to give us great opportunities to reach many of the people and businesses we work with across the UK, through what is arguably the most competitive and exciting rugby competition in the world.
"We've invested a lot of time and effort looking for and researching the right sponsorship opportunity and we know that rugby, the fastest-growing participation sport in England, fits absolutely with Aviva. It appeals to many of our customers, intermediary partners and to the other businesses we work with in the UK, so this sponsorship will give us exciting opportunities to connect with them and deliver significant business benefit.”
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